|
|
|
| How to find customers, achieve precise services, and accelerate the development of the mechanical processing industry |
| 文章来源:新浪微博 作者：台通电子 发布时间：2021-07-10 阅览次数：2017次 |
|
|
| At present, many mechanical equipment industries only understand the promotion methods of bidding ranking, and have little knowledge of other promotion methods. The cost of bidding promotion is very high, coupled with the rapid increase in labor costs for enterprises, the promotion expenses of enterprises continue to soar. |
At present, many mechanical equipment industries only understand the promotion methods of bidding ranking, and have little knowledge of other promotion methods. The cost of bidding promotion is very high, coupled with the rapid increase in labor costs for enterprises, the promotion expenses of enterprises continue to soar.
Under such circumstances, it is imperative for enterprises to carry out Internet marketing promotion. Moreover, it can be used as a long-term marketing development strategy, while the general machinery enterprises may not know much about Internet marketing, so how can the machinery equipment industry accurately find customers?
1、 Building a company's own official website
Generally speaking, when it comes to mechanical equipment manufacturers, people tend to think that the prices are very high. Therefore, most business owners believe that mechanical equipment manufacturers cannot engage in network technology and are unlikely to conduct online transactions. Another issue is that the advantages, disadvantages, or characteristics of general machinery and equipment cannot be distinguished solely based on their appearance, and some machinery and equipment have large volumes, making it difficult to reflect key details.
Therefore, in order to have a better understanding, we can use our own corporate website to allow customers to quickly grasp what we do when they come in. The corporate website should be able to provide detailed information about the company, products, well-known brands, technical advantages, after-sales maintenance services, etc., highlighting the advantages and overall strength. In the future, attention should be paid to the construction of enterprise websites, including aesthetics, search effectiveness, and product key point descriptions. The first step in selling products is to sell the enterprise. Only by allowing customers to master the enterprise can we further accept our products.
2、 Select appropriate promotion channels based on enterprise products
In fact, there are many types of industrial equipment with different functions and effects, depending on the market positioning of the product. Subsequently, based on which sales market has a higher demand from the customer group, key marketing promotion and development will be carried out for this sales market.
Then we can comprehensively evaluate the service platform that is more suitable for ourselves based on the promotion channels selected by the product and its competitors, and then focus on improving the product's ranking on it. In addition, promoting high incidence brand information to maintain popularity and attract attention from other search engines is an effective way to enhance brand influence and bring a lot of traffic to corporate websites.
3、 Social networking platforms
Due to the PC era in the past, people used browsers to search online. Nowadays, in the mobile era, everyone uses apps to access the internet. Service platforms with traffic may have potential customers, and the vast majority of traffic comes from mobile customers.
Therefore, there are many new media platforms we need to create. Secondly, we can create some valuable promotional articles that match the well-known brand of the enterprise and carry out a promotional plan for the enterprise's products. According to the user evaluation of the Internet, correct guidance and marketing promotion will lay the foundation for everyone to explore new customers, so that the probability of transaction volume will be higher.
4、 Big data customer acquisition software
Nowadays, the big data of telecom operators is different from traditional big search promotion or information flow exposure. Big search promotion or information flow exposure itself is a passive way of expanding customers, and the current methods of traffic advertising promotion and traffic advertising exposure are different.
But operator big data customer acquisition is a positive way to expand customers. The cost of obtaining a single lead is equivalent to the cost of a large-scale search promotion, without any ineffective expenses, ensuring data accuracy while reducing promotion costs.
Operators' big data can also use powerful big data cloud technology to carry out comprehensive and accurate customer profiling. Based on the actual needs of the enterprise, various colored labels can be added to customers to distinguish regional labels, gender labels, age group labels, well-known brand labels, etc., completing precise customer acquisition.
At present, we are in a big era of informatization and intelligence, and operator big data is a key source of storing high amounts of information. It can effectively record and analyze consumer group data information, thereby effectively solving a series of difficult problems for enterprises, such as difficulty in expanding customers, high promotion costs, low lead volume, and insufficient precision.
|
|
| |
|
| |
|
